The Binge
The Binge is a comedy movie by American High (Big Time Adolescence). It’s about high school BFFs, Griffin and Hags, trying to participate in The Binge, AKA The Purge with drugs and alcohol. How fun!
Taking inspiration from the world of The Binge, I gracefully tip-toed around talking about drugs and alcohol in our campaign, as evidenced below.
Our launch included a week-long after hours Twitter takeover (Hulu After Dark) and in-world morning announcements with voice tweets – VO by the writer of the movie!
To top it all off, I made a drinking game for The Binge and an unreleased sing-a-long for the musical number, because why not?? Papa Disney said no, but my heart said, “this is still worth sharing”.
work: hulu