Unsolicited AirDrop

After getting recognition in the Cannes Young Lions competition (2nd place in Digital!) with my AD partner Claire Zimmerman, we got sent to Cannes to soak up the sun and best ads.

But, we noticed there weren’t any talks on the #MeToo Movement and #TimesUp and were shocked. The silence was deafening from the ad industry, so we decided to make some noise.

Cue Unsolicited AirDrop.

 
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The Site

We created a website to AirDrop at Cannes that drove to the Time’s Up Legal Defense Fund.

 
 
 
 

The Drop

Once we were on the ground, we AirDropped our website to mimic an unwanted advance.

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The Result

We AirDropped everywhere we went. And you know what? People actually accepted.
We even hacked it onto a TV at Facebook’s pop-up during an Instagram Stories tutorial.

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Instructions at the bottom of our site showed people how to change their name and do Unsolicited AirDrops with us.

For the 5 days we were there, we had 200+ unique visitors from 15 different countries and got some Peggy Olsons to send it back to us.

 

 work: side project (w/claire zimmerman + marina rutenberg)

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