Unsolicited AirDrop
When the #MeToo movement gained momentum in 2018, Cannes Lions featured no talks on sexual harassment. We decided to start a conversation about it by reaching out to people around us in an intrusive, unavoidable way.
Work: concept, copywriting, guerrilla marketing
Made: personal project (w/Claire Zimmerman and Marina Rutenberg)
We created Unsolicited AirDrop, a website turned social justice tool via the AirDrop function.
Taking inspo from Mad Men, we changed our iPhone names for anonymity before sharing our intentionally designed site and headline.
Once people accepted, they were brought to our statement and encouraged to donate to the Time’s Up Legal Defense Fund.
But it didn’t stop there: we asked people to join us in AirDropping the site and message to others.
For the 5 days we were at Cannes Lions, we had 200+ unique visitors from 15 different countries, and even got some Peggy Olsons to send it back to us.
The total is now at 39 countries around the world through purely organic sharing.