Hulu
At Hulu, I had the honor of working on their brand campaigns for cultural moments. It was incredibly gratifying to spotlight communities in a way that was authentic and meaningful for Hulu.
I also wrote for their ground-breaking binge ads, AKA serving branded spots when we knew you were binge-watching at least 3 episodes. Both scary and very fun and cool.
For Latin Heritage Month, I sold the concept of this content series with T-Mobile, taking Hulu’s partnership with the inaugural The Latinx List and creating an talent spotlight on rising Latin writers in entertainment. You can find the full series here.
For International Day of People with Disabilities (IDPwD), I spearheaded the campaign video, script, and supporting executions on social.
I ensured we were properly representing and empowering the accessible community through the talent we depicted, using accessible talent when possible, and creating an audio description version of the campaign spot.
Hulu created the binge ad which, with the magic of algorithms, targeted you when it thought you’d watch at least 3 episodes.
Here is an example of them with Wingstop, a brand/food pairing that would go perfectly with that marathon watch.
Check out these sequential ads that were Adult Swim bumper-esque but showed for your specific enjoyment!!
work: hulu