@cocacola
Coca-Cola is the #1 soda and the most recognizable brand in the world. On social, we’re not about flaunting status, but being a catalyst for real human connection.
Client: The Coca-Cola Company
Work: social, tone of voice/brand guidelines, collab campaigns
Agency: Ogilvy NY
⭐️ Jump to ⭐️: 140th Birthday | Reggie in the Summer | Marriott International
140th Birthday
On Coca-Cola’s 140th birthday, instead of making it about ourselves, we turned the spotlight to the reason we made it here: the fans.
Over 100+ fans jumped in for the most community-centric post in Coca-Cola history.
Reggie in the Summer
Coca-Cola is an original icon. For its 3rd social collaboration with Kodak, which is known for capturing authentic moments, I pitched a summer series with emerging filmmaker @seck2x.
His signature style of realistic characters in hilarious situations incorporated Coca-Cola in a refreshing way, while shooting on Kodak Super 8 Film gave the episodes a cinematic texture.
Below is the teaser and 2 select episodes of the 6-ep series.
Marriott International
When it came time to announce the two icons reuniting, it made perfect sense for Coca-Cola’s mascot to check-in for a stay. Our tease post hinted at the news…
…While the official announce post took us through a bustling Marriott hotel, all through the POV of an ice-cold Coca-Cola.
Made with the wonderful The Coca-Cola Company and Ogilvy NY teams, partnered with the lovely Sofia Rembalsky.