@cocacola

Coca-Cola is the #1 soda and the most recognizable brand in the world. On social, we’re not about flaunting status, but being a catalyst for real human connection.

Client: The Coca-Cola Company
Work: social, tone of voice/brand guidelines, collab campaigns
Agency: Ogilvy NY

⭐️ Jump to ⭐️: 140th Birthday | Marriott International

140th Birthday

On Coca-Cola’s 140th birthday, instead of making it about ourselves, we turned the spotlight to the reason we made it here: the fans.

Over 100+ fans jumped in for the most community-centric post in Coca-Cola history.

It scored x2 above benchmark engagements on Instagram and TikTok and had the highest IG organic shares of the year. How’s that for a celebration?!

Marriott International

When it came time to announce the two icons reuniting, it made perfect sense for Coca-Cola’s mascot to check-in for a stay. Our tease post hinted at the news…

…While the official announce post took us through a bustling Marriott hotel, all through the POV of an ice-cold Coca-Cola.

Made with the wonderful The Coca-Cola Company and Ogilvy NY teams, partnered with the lovely Sofia Rembalsky.

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