@mtndewenergy
It’s not easy building an irreverent, cheeky, and positive tone of voice from scratch. But somebody’s gotta do it!
To launch Pepsi’s morning energy drink, Mountain Dew Energy, with the world’s biggest athlete (hi, LeBron James?!), I concocted a brand-spankin’-new personality for @mtndewenergy that flexes AM motivation as much as it does all caps energy.
We also brought our lion logo to life, in our vibrant flavor colors, for an immersive AR filter, Lion Mode.
work: laundry service