Mountain Dew Energy
LeBron James left his partnership with Sprite to launch Mountain Dew Rise with Pepsi. Leaning into its unique position as a morning energy drink, bright colors and audacious headlines paired well with the multi-hyphenate juggernaut.
Note: Mountain Dew Energy was discontinued in 2024.
Client: Mountain Dew (Pepsi)
Work: website launch, social (IG/Twitter) launch, digital tone of voice
Agency: Laundry Service
The new brand voice flexes AM motivation just as much as it does all caps energy.
