Came to Play is Disney’s first-ever evergreen campaign that specifically invites Black audience to bring all their magic and experience everything that has always been waiting for them (even though it hasn’t felt like it hasn’t been).

I wrote the manifesto and tagline, which embodies an empowered attitude with a smile — to be joyful and exuberant while still unapologetic.

Our anthem spots featured our distinctly bold and full of swagger fams, being their authentic selves as they go about the parks.

We rounded out our campaign with photography, social, radio, and OOH — all striking and dynamic in their respective mediums. Our audience is always framed heroically and full of vibrant expression.

What a holiday gift, for baby’s first TVC to play in LA Live!

It obviously takes a team, so biggest shoutouts to Rebecca Williams, Vinh Tran, Robin Morgan, Ronnie Voss, and Jewell Donaldson for being the best people to make this come alive with.

I wrote the Disneyland spot, which was then adapted for Walt Disney World. We announced the campaign at Essence Fest with a sizzle at the Disney booth and main stage at the Superdome.